Run a program
that lasts.
Building Good Cheer is a weekly video podcast on the business of youth sports, told from inside competitive cheer. Hosted by Tara Rall, owner of Maryland Twisters, and Kevin Pedini.
Platform links go live with the first episode.
The conversations gym owners actually need
Most youth sports content is drills, highlights and hype. Almost none of it helps the person keeping the lights on.
Building Good Cheer is for gym owners, club directors and coaches. Tara Rall grew Maryland Twisters from about 50 athletes to more than 600 across two locations, and she has spent two decades having the conversations most owners avoid. Team placement. Coach pay. Copycat brands. Parents in your inbox at midnight.
Every week, Tara and Kevin dig into one part of running a program well. Branding that fills your gym. Keeping great coaches when the hours are short and the pay is thin. Growing into a second location without losing your culture. Protecting the name you built.
And every episode ends the same way: one thing you can apply to your gym or your teams this same week. That is the promise of the show.
Meet the hosts
Tara Rall
Owner, Maryland Twisters. Home of F5.
Tara took over a gym of roughly 50 athletes and built it into a nationally recognized program with more than 600 athletes across two locations. She has pushed the industry itself forward, from challenging uniform standards that were hurting athletes to helping lead the move toward a unified scoring system. She believes repetition leads to retention, hard conversations are a kindness and your brand is worth protecting like the asset it is.
Kevin Pedini
Host and producer. Co-Founder, OnsideHero.
Kevin Pedini has spent 27 years inside creative and marketing agencies as a designer, developer and creative leader, producing work for clients including The Wall Street Journal, Comcast, Nationwide Insurance, Land Rover and Haribo. He is currently Senior UI/UX Designer at CallTrackingMetrics and is at work building two mobile apps that close the coordination and communication gaps families face in youth sports.
Latest episodes
The first episode drops soon
Join the list below and we will send it the day it lands, with the week's takeaway written out.
Worth the drive home
Real experience, not theory
Twenty years of gym ownership. Every lesson on the show was paid for the hard way first.
One takeaway, every week
No vague inspiration. Each episode delivers something you can put to work in your gym within days.
The whole business
Branding, retention, growth, parents, coaches and the conversations in between. If it touches your program, it is on the show.
Get every episode plus the one-thing takeaway
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Never miss an episode
New episodes every week. Clips daily. Links go live with the first episode.
About OnsideHero
OnsideHero is a youth sports app built around how teams, coaches and families actually communicate. It launches this fall. Building Good Cheer is our way of giving something useful to the people who run youth sports, starting now.
Learn about OnsideHero